branding News
Introducing Skyward Specialty (Formerly Known as HIIG)
Houston International Insurance Group's new CEO Andrew Robinson has taking a big step: Changing the company's name. Going forward, HIIG is now Skyward Specialty Insurance Group, or Skyward Specialty ...
Berkley Regional Specialty Will Become Berkley Aspire
Berkley Regional Specialty is changing its name as part of a rebranding effort and expansion. The W.R. Berkley Corp. company said it will become Berkley Aspire as of Jan. 1, 2018. According to the ...
CEOs: Do Your Job
I read with interest United Airlines CEO Oscar Munoz's mea culpa—an open letter to the public—regarding the passenger being injured and dragged off a plane in April. It was splendid prose. Don't ...
China Broker CNinsure Changing Name to ‘Fanhua Inc.’
CNinsure Inc., a China-based insurance broker, will now be known as "Fanhua Inc." Shareholders voted to change the name during a Dec. 6 meeting. Alongside the name change, the Nasdaq ticker symbol ...
Nationwide To Stick With Retired NFLer Peyton Manning for Continued Brand Boost
Chances are you've seen a 32-second commercial during the NFL season where Peyton Manning bites into an oversized sandwich in his kitchen. Before he does this, he sings "chicken parm, you taste so ...
Why Some Consumers Prefer Their Brands as Servants, Not Partners
Marketers have long known that consumers react in a favorable way when products and services are given human attributes, or anthropomorphized, in their branding and advertising. Think of the Michelin ...
Where Insurers Rank Among World’s Top Brands
Only two insurance organizations rank among the top 50 most valuable brands in the world, according to a ranking published this week—and no insurers hold the highest brand rating of AAA+ awarded by ...
Farmers Transformation Focuses on ‘Smart’ Service to ‘Smart’ Customers
A Facebook friendship and a car accident are two of the three factors that prompted the former chief marketing officer of Best Buy to take on the same role at Farmers Insurance in late 2011. The last ...