branding Archives - Page 2 of 2 - Carrier Management

Your Insurance Brand: Status Quo, or Innovator?

How do leaders of the thousands of insurance carriers, agencies and brokerages view the strength and future of their brands? Do they have a clear strategic direction, and is it communicated well to ...

The New Insurance Marketing Playground

When Marissa Buckley asked her focus group their general thoughts regarding shopping for homeowners insurance, the responses were brutally honest. "I'd rather stick a needle in my eye" and "I'd ...

AIG Hires CMO From Goldman Sachs

American International Group Inc., the company that repaid a $182.3 billion U.S. bailout last year, hired David May from Goldman Sachs Group Inc. to help revive the insurer's brand. May, 54, was ...

Hiscox USA CEO Sees Revenue Growth From Building Brand And Workforce

When Ben Walter took the helm of Hiscox USA last year, he didn't have decades of underwriting experience on his résumé, nor did he have the intention of recruiting teams of specialty underwriters ...

P/C Insurer Advertising: ‘Mayhem’ Outspends ‘Good Neighbor’

Allstate's "Mayhem" trumped State Farm Mutual's the "Good Neighbor" in advertising dollars in 2012. According to an analysis by SNL Financial, Allstate's ad spend increased 14.8 percent year over ...