branding News
The New Insurance Marketing Playground
When Marissa Buckley asked her focus group their general thoughts regarding shopping for homeowners insurance, the responses were brutally honest. "I'd rather stick a needle in my eye" and "I'd ...
AIG Hires CMO From Goldman Sachs
American International Group Inc., the company that repaid a $182.3 billion U.S. bailout last year, hired David May from Goldman Sachs Group Inc. to help revive the insurer's brand. May, 54, was ...
Hiscox USA CEO Sees Revenue Growth From Building Brand And Workforce
When Ben Walter took the helm of Hiscox USA last year, he didn't have decades of underwriting experience on his résumé, nor did he have the intention of recruiting teams of specialty underwriters ...