Brand Management & Sales
Will AI Be the End of Insurance Agents?
On my first day of my first job in the insurance industry, my boss asked me, "Have you heard of this Internet thing? Agents are going to be gone." Fast forward to today, and that often-repeated ...
Liberty Mutual Introduces Its Newest Brand Character: Liberty Biberty
Liberty Mutual Insurance has introduced its first new brand character in eight years: Liberty Biberty, the embodiment of the warm, fuzzy feeling you get when you have great coverage at a great ...
Why Consistency Beats Creativity in Insurance Marketing
Have you ever walked into an insurance conference and realized you already know who half the exhibitors are? Not because you've done business with them or met their team, but because you've seen ...
Farmers Making It Easier for Consumers to Understand Insurance
Farmers Insurance has launched a new initiative designed to make insurance easier to understand and more transparent for consumers. Farmers said the enterprise-wide effort reflects its continuing ...
Agent-Carrier Relationships Improving, Survey Shows
Maybe it's the result of a softer market. Or maybe deliberate carrier investments in agency relationships are paying off. First Connect Chief Executive Officer Aviad Pinkovezky tossed out the two ...
The Price of Loyalty: How Higher Premiums Are Reshaping Carrier Retention
The homeowners insurance industry has stuck pretty closely to the status quo when it comes to customer relationships for decades now. That's because many policyholders have remained with the same ...
GEICO’s Gecko Appeared on His First Podcast
The iconic GEICO Gecko appeared live and unscripted on his first podcast last week. On June 11, the character appeared as a real-time, AI-powered participant on the iHeartMedia podcast "Fudd Around ...
With Customer Reviews Increasingly Polarized, Communication Is Key: Trustpilot
The U.S. insurance industry has lost its "average" customer, with 88% of all reviews now either 1-star or 5-stars, according to a new report by customer feedback platform Trustpilot. Reviews tend to ...