Brand Management & Sales Archives

Everest Unveils Refreshed Brand, Reflecting Commitment to ‘Underwrite Opportunity’

Everest Re Group Ltd., the Bermuda-based re/insurer, has unveiled a refreshed brand, including a new logo and visual identity reflecting its positioning and commitment to ...

Thousands of New Independent Agencies Opened During Pandemic: Study

The number of independent insurance agencies has increased and business conditions for agencies remain favorable, according to the 2022 Agency Universe Study. While the majority of agencies ...

Viewpoint: How Progressive’s Relationship With ‘The Robinsons’ Could Be at Risk

Progressive offered a rare look inside its strategic playbook in a recent second-quarter earnings report. Describing the firm's market share in key customer segments, the ...

MS Amlin AG to Rebrand as ‘MS Reinsurance’

MS Amlin AG announced it would rebrand this month to MS Reinsurance, which reflects parent company MS&AD's commitment to building a leading, globally diversified reinsurer. The company said that ...

CSAA Partners With Singer Rick Astley on New Campaign

CSAA Insurance Group, a AAA insurer, has partnered with 1980s pop icon Rick Astley to launch a new national brand campaign that features a new version of the music video for Astley's 1987 song "Never ...

Amazon and Netflix: Role Models for Insurers? Really?

Technology is a useful servant but a dangerous master. —Christian Lous Lange It is far too easy for people, including those who should know better—such as insurance industry professionals, ...

Conservatives More Satisfied With Product Buys Than Liberals: Research

Researchers from Catholic University of Portugal, Boston College, Korea University, University of Texas at San Antonio, and Rice University published a paper in the Journal of Marketing that ...

Heinz Field Now Acrisure Stadium; Root Teams Up With Broncos, Browns

Announcements linking insurance organizations with National Football League franchises this week, paired fintech Acrisure with the Pittsburgh Steelers, and InsurTech Root with the Denver Broncos and ...

The OIL Group Changes Name as Part of Major Rebrand

Bermuda-based energy insurer OIL Group of Companies has announced a major rebrand and will now be known as Everen Group. The group's operating units have also been renamed: Oil Insurance Limited ...

How Customer Dissatisfaction Can Erode Merger Benefits

When two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company's value. According to new research from the University of Georgia, big brands often ...