Brand Management & Sales
Creating Separation: The Secret Recipe For Building Competitive Advantage
Ours is a competitive industry and in a changing world which has added online multi-carrier marketing, multi-distributional selling (including those who are competing directly with their own ...
Traditional Insurers Rank Higher in Digital Competence, But InsurTechs Gaining Speed: Gartner L2 Study
Traditional insurers dominated the field in a new study analyzing digital competence—but InsurTechs are fast on their heels. The Gartner L2 Digital IQ Index surveyed 49 insurers operating in the ...
Watermark Consulting Study: Insurance Customer Experience Leaders Extend Their Edge Over Laggards
Insurers that earn jeers from their customers are falling further behind the ones that earn cheers. That's the key takeaway from Watermark Consulting's 2018 Insurance Customer Experience ROI Study. ...
Survey Finds Customers Would Rather Clean Bathrooms Than Call Customer Support
Given a choice between a range of frustrating activities, 44 percent of Americans would rather scrub a toilet than contact customer support across a variety of industries, a new survey reveals. But ...
Where Carriers Fall Short of Agents’ Expectations: Channel Harvest Survey
There appears to be a misalignment between carrier performance and independent agents' expectations in both personal and commercial lines, according to a new survey. In commercial lines, agents ...
Proud To Work In Insurance: Introducing ‘Insurance Flipsides’
Have you ever been asked what you do for a living and found yourself hesitating to answer? Perhaps you bravely declare your line of work and get reactions ranging from general apathy, to eye rolls, ...
It’s Official: The Insurance Cycle Is Dead, Willis Towers Watson Says
The once reliable cycle consisting of a short but severe post-catastrophe hard market followed by a gradual easing of insurance prices is officially a thing of the past, a major broker said in a ...
Reflections of a Middleman
Praise rarely rains down on the middleman. The role is frequently trivialized and unfairly characterized as adding an extra layer of cost without also adding value. Since the advent of sales inserts ...