Brand Management & Sales
Why Consistency Beats Creativity in Insurance Marketing
Have you ever walked into an insurance conference and realized you already know who half the exhibitors are? Not because you've done business with them or met their team, but because you've seen ...
Farmers Making It Easier for Consumers to Understand Insurance
Farmers Insurance has launched a new initiative designed to make insurance easier to understand and more transparent for consumers. Farmers said the enterprise-wide effort reflects its continuing ...
Agent-Carrier Relationships Improving, Survey Shows
Maybe it's the result of a softer market. Or maybe deliberate carrier investments in agency relationships are paying off. First Connect Chief Executive Officer Aviad Pinkovezky tossed out the two ...
The Price of Loyalty: How Higher Premiums Are Reshaping Carrier Retention
The homeowners insurance industry has stuck pretty closely to the status quo when it comes to customer relationships for decades now. That's because many policyholders have remained with the same ...
GEICO’s Gecko Appeared on His First Podcast
The iconic GEICO Gecko appeared live and unscripted on his first podcast last week. On June 11, the character appeared as a real-time, AI-powered participant on the iHeartMedia podcast "Fudd Around ...
With Customer Reviews Increasingly Polarized, Communication Is Key: Trustpilot
The U.S. insurance industry has lost its "average" customer, with 88% of all reviews now either 1-star or 5-stars, according to a new report by customer feedback platform Trustpilot. Reviews tend to ...
For Carriers, AI Can Now Mean Hyper-Personalized Customer Service, Leaders Say
The future of property/casualty insurance is here and it looks a lot like … a devoted personal assistant for the policyholder, one that moves at lightning speed and never complains or takes a day ...
‘Designed To Last’: American Family Launches Reality Competition Series on Hulu
American Family Insurance has launched a branded reality competition series, "Designed To Last," a first-of-its-kind show that reimagines how to think about protecting homes and families against ...