Brand Management & Sales
How to Acquire and Retain the Right Insurance Customers in a Post COVID-19 World
The impact of the COVID-19 outbreak has been devastating for the global economy, and with many countries in extended lockdown, there has been a seismic shift in customer behavior and business ...
Personal Auto Insurance Shopping on the Rise Despite Pandemic: TransUnion
Despite a temporary downturn in the early weeks of the COVID-19 pandemic, personal auto insurance shopping rates actually rose in the first half of the year, according to TransUnion's 2020 Insurance ...
Chubb Is Now the U.S. Open’s Official Insurance Sponsor
The U.S. Tennis Association announced that insurance carrier Chubb has become the official insurance sponsor of the U.S. Open under a multi-year agreement that begins immediately. Chubb's branding ...
Taking Bigger, Broader Steps Toward Diversity
Beyond diversifying their advertising, some say that companies can do far more than they previously have to fight discrimination and support social justice. Carriers including State Farm, Chubb, AIG ...
The New ‘Jake From State Farm’: Insurers’ Increasing Diversity in Advertising and More
"Jake from State Farm" returned to television in February, but with an unexpected twist. The iconic white character is now a younger Black man. The new campaign starts with the original ...
American Family Launches CONNECT, Formerly Ameriprise Auto & Home
American Family Insurance has renamed the Ameriprise Auto & Home business it paid $1 billion for a little over a year ago. The new name is "CONNECT: Powered by American Family Insurance." State ...
Why Ecosystem Distribution in P/C Insurance Is Critical Now
Even before COVID-19, the property/casualty insurance industry was making the move toward digital in distribution as well as other areas of the business, such as claims and pricing. Ecosystems in ...
The Revolution Is Here: What Insurance Leaders Need to Know
Long before cellphones, Starbucks and Twitter, there was insurance. You can look back to the advent of society and find some form of the concept. In 4000 BCE Babylon, contracts protected merchants ...