Brand Management & Sales

How to Make It Personal: Online Sales in Insurance

Insurers are realizing the increasing need for a more impactful and tailored approach to their online sales process. A brochure-website doesn't cut it anymore, as customers are expecting to encounter ...

You Are Going to Die

Although I am not a particularly religious person, I attended church services on Palm Sunday last month. After checking that my presence did not cause the church walls to tumble down, I returned ...

AXIS Capital Holdings Debuts Updated Logo, Website, Marketing Approach

AXIS Capital Holdings is refreshing its image, literally. The Bermuda-based specialty insurer and reinsurer said it is giving its brand a newer face, in part, through a revamped logo and website. ...

Veruna Raises $6M With Carrier Backing; Startup Has Cloud-Based Agency Management Platform

InsurTech Veruna said it has raised $6 million in Series A financing, with plans to use the money to propel expanded use of its Salesforce-based agency management platform. The Boston-based startup ...

Reputations Lost: Lessons for Insurers From Other Industries

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Those words are attributed to Warren Buffett, and if Buffett said them, ...

Alliant Hires Exec to Build Northeast Business

Alliant hired an executive from JLT Specialty USA to help expand the company's reach in the northeastern United States. Justin Riccio will be senior vice president, based in Albany, N.Y. Previously, ...

Why Insurers Need to Offer Customers Self-Service Options

Today's smartphones are more powerful than the computer that once dealt a world-champion chess player his first loss. But when it comes to using the power of mobile to enhance the customer ...

The Latest Launches From The Hartford and Coface

The Hartford is debuting a technology platform designed to help cover U.S. companies in more than 200 countries through local and regional partners. Coface is launching new credit insurance coverage ...

What Facebook’s Data Deals Can Teach Carriers

While the fact Facebook sold data without its users' knowledge or consent is old news, new reports that federal prosecutors are conducting a criminal investigation into data deals the social media ...

The New Roadside Imperative for Insurers

Roadside assistance programs have never been more important. As the auto insurance industry becomes increasingly competitive—there was a record low number of new shoppers in 2018, according to a ...