Brand Management & Sales
Conservatives More Satisfied With Product Buys Than Liberals: Research
Researchers from Catholic University of Portugal, Boston College, Korea University, University of Texas at San Antonio, and Rice University published a paper in the Journal of Marketing that ...
Heinz Field Now Acrisure Stadium; Root Teams Up With Broncos, Browns
Announcements linking insurance organizations with National Football League franchises this week, paired fintech Acrisure with the Pittsburgh Steelers, and InsurTech Root with the Denver Broncos and ...
The OIL Group Changes Name as Part of Major Rebrand
Bermuda-based energy insurer OIL Group of Companies has announced a major rebrand and will now be known as Everen Group. The group's operating units have also been renamed: Oil Insurance Limited ...
How Customer Dissatisfaction Can Erode Merger Benefits
When two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company's value. According to new research from the University of Georgia, big brands often ...
‘Creepy Neighbor’ Taunts Prompt State Farm To Drop Support of LGBTQ Awareness Group
After an uproar from conservative groups, State Farm Insurance has dropped its support of a group that said it was battling misinformed opinions on transgender youth. "We support organizations that ...
Progressive Supporting Hispanic Small Biz With Grant Program
Progressive Insurance announced that it recently launched the Driving Small Business Forward grant program in support of Hispanic entrepreneurs. Small business owners can apply to receive one of 10 ...
Memo to Brokers: Stick With Loyal Insurers/MGAs; Price Isn’t the Only Differentiator
Instead of oscillating between extreme hard and soft markets, the insurance industry needs to promote a more sustainable business model that will help control the insurance cycle, according to an ...
New Progressive Campaign Features Jon Hamm as Flo’s Former Flame
Progressive Insurance's most dedicated employee is about to get a possible love interest. Launching May 23, Progressive's new campaign follows Flo as she encounters an old flame—played by actor Jon ...