Brand Management & Sales
MetLife Reunites With Snoopy to Build Pet Insurance Awareness
MetLife Pet Insurance is once again partnering with "Peanuts" canine Snoopy — this time to build greater awareness of the importance of pet health insurance, noting ...
Realtor, Auto Dealer Partnerships Offer New Revenue Streams to P/C Insurers
In today's economic conditions, carriers are faced with volatility, uncertainty and transformation at a fast-moving pace. In order to survive these conditions, companies must be able to adapt to what ...Everest Unveils Refreshed Brand, Reflecting Commitment to ‘Underwrite Opportunity’
Everest Re Group Ltd., the Bermuda-based re/insurer, has unveiled a refreshed brand, including a new logo and visual identity reflecting its positioning and commitment to ...
Thousands of New Independent Agencies Opened During Pandemic: Study
The number of independent insurance agencies has increased and business conditions for agencies remain favorable, according to the 2022 Agency Universe Study. While the majority of agencies ...Viewpoint: How Progressive’s Relationship With ‘The Robinsons’ Could Be at Risk
Progressive offered a rare look inside its strategic playbook in a recent second-quarter earnings report. Describing the firm's market share in key customer segments, the ...