American Family Insurance has chosen home renovation duo Drew and Jonathan Scott, the twin stars of HGTV’s “Property Brothers,” as the company’s newest brand ambassadors.
The Scott brothers and American Family “share a passion for the places we call home. Drew and Jonathan believe in creating them, and we believe in protecting them. Our partnership exemplifies our commitment to brand ambassadors that represent American Family in deep, authentic ways,” said Kesha Bozeman, associate vice president, enterprise marketing.
The insurer said the new ambassadors also align with its cultural values of caring and giving back to communities. In addition to their on-air work with families across North America, the Scott brothers actively support philanthropic organizations like Hearts of America, No Kid Hungry and Habitat for Humanity, who named them Habitat Humanitarians in 2017.
American Family said the marketing partnership will expand beyond traditional media into multichannel campaigns throughout the year, noting that the brothers have a large social media presence, with a combined 3.2 million followers on Facebook, 2 million on Twitter and 4.6 million on Instagram.
Source: American Family Insurance