Brand Management & Sales
IBM’s Watson Teams Up With USAA on Customer-Facing Application
Fresh off of six months of training with a team from USAA, IBM's Watson is poised to answer questions from USAA's members in the first commercial use of the artificially intelligent computer as a ...
Spending on Ads Still Beats Spending on Auto Insurance Agents: Nomura
Two analysts at Nomura Equity Research published statistics on advertising spend and premium growth Friday, reinforcing a conclusion they advanced late last year—that dollars spent on advertising ...
Integro Appoints New U.S. Leadership in Boston, New York
Insurance brokerage and risk management firm Integro appointed Ruth Kilduff as chairman and Anne Anderson as president of Integro USA. Both Kilduff and Anderson are Integro veterans. Kilduff leads ...
Smith Is New CMO for Markel
Markel Corp. announced Wednesday that the company has created a new position—chief marketing officer—putting Thomas K. Smith in the role as of July 1. As CMO, Smith is responsible for business ...
Reach Out and (Virtually) Touch Your Clients
The mother-in-law of a colleague of mine, a spry young woman in her early 80s, recently had open-heart surgery. As is sometimes the case even after successful surgery, full recovery can take a while ...
Progressive Boosts Ad Spending, But GEICO Still #1: SNL
Progressive Corp. boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest aggregate dollar increase among all U.S. property/casualty insurers, ...
Tech Innovators Threaten to ‘Disrupt’ Asset Mgmt., Financial Services Industries
Tech companies pose a growing threat to traditional asset managers and the financial services industry needs to up its game to meet the challenge, even though the hurdle of regulation is holding back ...
Canal Insurance Appoints New Executives to Leadership Team
Canal Insurance Co. has announced the appointment of Tim Horgan, vice president of transportation and chief marketing officer, and Bob Pace, vice president and chief claims officer, to the executive ...