Brand Management & Sales
Reach Out and (Virtually) Touch Your Clients
The mother-in-law of a colleague of mine, a spry young woman in her early 80s, recently had open-heart surgery. As is sometimes the case even after successful surgery, full recovery can take a while ...
Progressive Boosts Ad Spending, But GEICO Still #1: SNL
Progressive Corp. boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest aggregate dollar increase among all U.S. property/casualty insurers, ...
Tech Innovators Threaten to ‘Disrupt’ Asset Mgmt., Financial Services Industries
Tech companies pose a growing threat to traditional asset managers and the financial services industry needs to up its game to meet the challenge, even though the hurdle of regulation is holding back ...
Canal Insurance Appoints New Executives to Leadership Team
Canal Insurance Co. has announced the appointment of Tim Horgan, vice president of transportation and chief marketing officer, and Bob Pace, vice president and chief claims officer, to the executive ...
Tech Startup AssureStart Selling Small Business Insurance in 3 More States
AssureStart, a Seattle-based technology startup that sells general liability and property insurance to small businesses on the Internet, has expanded its service footprint to include Colorado, ...
Marsh to Acquire Majority Stake in Panama-Based Broker Semusa
Marsh has reached a definitive agreement to acquire a majority stake in Semusa, a leading insurance broker and advisor in Panama and Marsh's long-standing local correspondent broker, the company ...
Your Insurance Brand: Status Quo, or Innovator?
How do leaders of the thousands of insurance carriers, agencies and brokerages view the strength and future of their brands? Do they have a clear strategic direction, and is it communicated well to ...
Hiscox USA’s CEO Ben Walter Reveals Lessons on Branding
Just over two years ago I had the good fortune to take over as CEO of specialist insurer Hiscox's U.S. business unit. Leading this business is a humbling challenge. Hiscox has a sterling reputation ...