Brand Management & Sales
Average Claims Experience Not Enough to Retain Customers: Accenture
Although a large majority (86 percent) of home and auto insurance customers who have submitted a claim in the past two years are satisfied with how it was handled, 41 percent of those who have ...
Counterpoint: Spending on Ads Never Beats Spending on Insurance Agents
A recent research report published by Cliff Gallant and Matthew Rohrmann of Nomura Equity Research concludes that spending on advertising beats spending on insurance agents. Once again Wall Street ...
Willis Group, Miller Confirm Deal Talks on London Wholesale Biz
Willis Group Holdings and Miller Insurance Services LLP announced that they have entered into exclusive talks to combine London wholesale businesses to trade under the Miller brand. The resulting ...
If Economy is Strong, Customers Want Better Service: Univ. Research
Customers care more about their past experiences with service firms when the economy is doing well, according to a research team from the J. Mack Robinson College of Business at Georgia State ...
Aon, Marsh & McClennan Fill Executive-Level Slots
Rival insurance brokers Aon plc and Marsh & McClennan Cos. both recently filled major executive-level positions. Over at Aon, Andy Weitz becomes the new senior vice president of global marketing ...
Customer Experience, Stock Performance Linked: Watermark Consulting
Public companies ranked poorly by customers also saw their stock market values decline over the past seven years while leaders in customer experience soared past the S&P 500, a consulting firm ...
Homeowners More Satisfied with Insurance in 2014; Amica Reigns
A recent survey by J.D. Power 2014 found that overall customer satisfaction with homeowner insurers improved in 2014, and that Amica Mutual was the ranked the best by homeowners insurance customers. ...
Millennials Most Dissatisfied Among Homeowners Insurance Customer Groups
Gen Y customers—or Millennials—who comprise the largest group of homebuyers and renters in the United States, are more critical of their homeowners and renters insurance experiences than any ...