Brand Management & Sales
CinFin Eyeing High-Net Worth Market Biz Expansion
Late last week, Cincinnati Financial Corporation announced a five-year plan for its lead property/casualty insurance subsidiary, The Cincinnati Insurance Company, to bring enhanced insurance products ...
‘Bot’ Fraud Costing Digital Advertisers $6B: Research Report
Almost one-fourth of video ads and 11 percent of display ads are viewed by fake consumers created by cyber crime networks seeking to take a chunk of the billions of dollars spent on digital ...
Commercial Insureds More Satisfied with Brokers than Insurers
Although ACE, FM Global and The Hartford got high marks from risk managers of businesses buying commercial insurance coverage, collectively insurance brokers ranked higher than carriers in a buyers' ...
C-Suiters in Demand: Sales, Innovation, Security Officers Rank in Top 15
Across all industries, the most in-demand C-suite officers for 2015 are those with expertise in sales strategy, innovation, and security, a global leadership recruiting firm says. The firm, Korn ...
Oops. Twitter CFO Inadvertently Leaks M&A Deal Intent in Tweet
Twitter Inc. just tripped up one of its top executives. On Monday, Chief Financial Officer Anthony Noto publicly tweeted about a plan he has to buy a company, including how he wanted to help make the ...
Carrier Demands Changing for Re Brokers, Says Aon Benfield’s Christian
The brokerage industry has changed "utterly and fundamentally" over the past 30 years from a risk transfer function to much more of an advisory role, according to Dominic Christian, executive ...
Social Media Monitoring Efforts Not Yet Paying Off for Some: Survey
While nearly 70 percent of public relations professionals say social media monitoring is important to them, more than one-third have yet to see the impact at their companies, according results to a ...
Insurers Fall Short in the Customer Relations Department: Ernst & Young
Insurers have considerable work to do in developing stronger, mutually beneficial relationships with their customers, according to a new survey. Consumers trust the insurance industry less than they ...