State Farm announced its latest mobile app, CarCapture, allowing car buyers instantaneously get information about cars they like as soon as they seen them.
The idea is that anyone in the market for a car who sees one they like can simply take a photo of the back of the car and let the app do the work of delivering information such as make, model, body type, year range, vehicle features, safety information, available options, consumer reviews, images, and Edmunds True Market Value.
The app also notes potential dealership locations and provides State Farm insurance quotes.
The app, available for iOS and Android, uses object recognition technology. It is backed by State Farm and car shopping website Edmunds.com.
“Consumers are relying more and more on mobile devices. By accessing the CarCapture app offered only through State Farm, consumers can easily search for cars in a remarkable new way,” said Jack Weekes, who leads the State Farm Innovation Team, in a statement.
“The user experience is simple. All they have to do is take a photo, which prompts the availability of valuable information, in moments.”
Once a vehicle has been selected the app offers the consumer an option to get an insurance quote or find a car. Additional platforms and features will be added in future updates.
The app is free to download from iTunes and Google Play.
Source: State Farm