Brand Management & Sales
Chilton Named CEO of A.J. Gallager’s UK Division
Arthur J. Gallagher & Co. announced Friday that Grahame "Chily" Chilton has been named CEO of the company's UK-based international brokerage division, subject to regulatory approval. Chilton will ...
Where Insurers Rank Among World’s Top Brands
Only two insurance organizations rank among the top 50 most valuable brands in the world, according to a ranking published this week—and no insurers hold the highest brand rating of AAA+ awarded by ...
Should Carriers Invest in Technology to Boost Agency Ties?
Property/casualty insurance agents—across all age groups and specializations—say their relationships with carriers are more valuable than the technology that carriers put in place to help them, a ...
Help Us Find More Business, Agents Tell Carriers
Carrier relationships are more helpful than technology in all areas of service that agents deliver to customers, but carriers are least helpful in both relationships and technology when they're ...
Is Anybody Listening? What Agents Say About Carrier Relationships
Nort Salz, CEO of Deep Customer Connections, has been surveying agents on behalf of individual P/C insurance carrier clients for years. Recently, as he tallied up responses from a broader survey—of ...
Farmers Transformation Focuses on ‘Smart’ Service to ‘Smart’ Customers
A Facebook friendship and a car accident are two of the three factors that prompted the former chief marketing officer of Best Buy to take on the same role at Farmers Insurance in late 2011. The last ...
Mercury ‘Super Agents’ Take to National Airwaves
Be on the lookout for super agents on a high-tech mission to better inform and serve insurance customers. That's the theme in a series of techy and dynamic Mercury Insurance commercials now popping ...Mission vs. Vision: What’s the Difference?
The first principle of getting culture right is to put a brand strategy in place—a vision which can then guide the selection of core values. But what does a thoughtful brand strategy framework look ...