Brand Management & Sales
Customer, Expert Partnerships Advancing AIG Safety Agenda: Hancock
While the world is far safer these days—in part thanks to property/casualty insurers—carriers can continue the trend by creatively collaborating with clients and outside experts, American ...
D&O Insurance Pricing Down, EPLI Up in Q4: Aon
No matter how you slice it, overall program pricing for directors and officers liability insurance was down on average for the fourth quarter and the full year in 2014, according to the latest report ...
IAT Reinsurance Rebrands and Repositions
As part of a strategic realignment effort, IAT Reinsurance Co. and its affiliates will be rebranded as IAT Insurance Group. IAT said the realignment will leverage leadership talent, analytics, ...
Insurance Mascots Ranked: GEICO Gecko Earns Top Score
The GEICO Gecko is the most recognizable and memorable insurance mascot, according to a new survey from Q&A Research, a full-service, qualitative and quantitative marketing research provider. The ...
Farmers Got $5.8M in Free Publicity for Dead L.A. Stadium
Farmers Insurance Group received almost $6 million in free media exposure for putting its name on a downtown Los Angeles stadium that will never be built. Anschutz Entertainment Group (AEG) this week ...
Making Renters Insurance Something Millennials Can Tweet About
One of the hottest markets in insurance right now is renters insurance. While only 31 percent of renters currently have insurance, the industry is expecting big changes to happen shortly. According ...
Progressive CEO Tackles Aggregator Question in Advance of Google Launch
While the chief executive officer of Progressive didn't rule out the possibility of ever partnering with an aggregator website, Glenn Renwick highlighted the virtues of going it alone in the direct ...
New York Hedge Fund Launches Bermuda Reinsurer
Sandell Asset Management Corp., the activist hedge-fund firm run by Tom Sandell, started a Bermuda-based reinsurer to support its investing strategy. Sandell Re will rely on the hedge fund to oversee ...