Brand Management & Sales
How the P/C Insurance Industry Can Increase Ethical Behavior
Although 90 percent of property/casualty insurance industry representatives say their industry is largely an ethical one, they believe that the public doesn't see the same picture. And ethics in the ...
Holes in the Market; Casualty Survey Finds Coverage Gaps to be Filled
While nearly 70 percent of risk managers surveyed are "very satisfied" with their casualty insurance programs, more than one-fifth report some gaps in coverage that they are unable to fill, a recent ...
Customer, Expert Partnerships Advancing AIG Safety Agenda: Hancock
While the world is far safer these days—in part thanks to property/casualty insurers—carriers can continue the trend by creatively collaborating with clients and outside experts, American ...
D&O Insurance Pricing Down, EPLI Up in Q4: Aon
No matter how you slice it, overall program pricing for directors and officers liability insurance was down on average for the fourth quarter and the full year in 2014, according to the latest report ...
IAT Reinsurance Rebrands and Repositions
As part of a strategic realignment effort, IAT Reinsurance Co. and its affiliates will be rebranded as IAT Insurance Group. IAT said the realignment will leverage leadership talent, analytics, ...
Insurance Mascots Ranked: GEICO Gecko Earns Top Score
The GEICO Gecko is the most recognizable and memorable insurance mascot, according to a new survey from Q&A Research, a full-service, qualitative and quantitative marketing research provider. The ...
Farmers Got $5.8M in Free Publicity for Dead L.A. Stadium
Farmers Insurance Group received almost $6 million in free media exposure for putting its name on a downtown Los Angeles stadium that will never be built. Anschutz Entertainment Group (AEG) this week ...
Making Renters Insurance Something Millennials Can Tweet About
One of the hottest markets in insurance right now is renters insurance. While only 31 percent of renters currently have insurance, the industry is expecting big changes to happen shortly. According ...