Agents like what they get already but see room for improvement in field operations, agent education and marketing support provided by carriers, according to a 2014 national survey of more than 1,400 agents conducted by Channel Harvest Research.

In this with Carrier Management interview, Channel Harvest’s Peter van Aartrijk reveals that one thing agents want is “quality field reps” who are knowledgeable and do more than “drive-by appointments.”

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In addition to the Channel Harvest/IJ study, Carrier Management teamed up with Deep Customer Connections for a separate study of agent-carrier relationships and carrier technology for agents. Results of the DCC survey are summarized in these articles:

• Exclusive Research: Should Carriers Invest in Technology to Boost Agency Ties?
• Is Anybody Listening? What Agents Say About Carrier Relationships
• Help Us Find More Business, Agents Tell Carriers