Agents like what they get already but see room for improvement in field operations, agent education and marketing support provided by carriers, according to a 2014 national survey of more than 1,400 agents conducted by Channel Harvest Research.
In this with Carrier Management interview, Channel Harvest’s Peter van Aartrijk reveals that one thing agents want is “quality field reps” who are knowledgeable and do more than “drive-by appointments.”
Related article: Research Unveils What Agents Really Want From Carriers
Agents would like more flexibility and online options in the training provided by carriers, according to the annual survey sponsored by Insurance Journal. Also social media training is one of the educational tools agents said they are seeking.***
In addition to the Channel Harvest/IJ study, Carrier Management teamed up with Deep Customer Connections for a separate study of agent-carrier relationships and carrier technology for agents. Results of the DCC survey are summarized in these articles:
Executive Viewpoint: What Telematics Got Wrong and What It Means for Commercial Auto 
The Big Dog Is Off the Tech Porch: State Farm as ‘Next Gen Good Neighbor’ 
With a Super El Niño on the Horizon, Insurers Have Narrow a Window to Get Communications Right 
U.S. P/C Industry Underlying Growth Expected to Slow in 2026 
