Agents like what they get already but see room for improvement in field operations, agent education and marketing support provided by carriers, according to a 2014 national survey of more than 1,400 agents conducted by Channel Harvest Research.

In this with Carrier Management interview, Channel Harvest’s Peter van Aartrijk reveals that one thing agents want is “quality field reps” who are knowledgeable and do more than “drive-by appointments.”

Agents would like more flexibility and online options in the training provided by carriers, according to the annual survey sponsored by Insurance Journal. Also social media training is one of the educational tools agents said they are seeking.


In addition to the Channel Harvest/IJ study, Carrier Management teamed up with Deep Customer Connections for a separate study of agent-carrier relationships and carrier technology for agents. Results of the DCC survey are summarized in these articles: