Most independent insurance agents stay with their top personal lines and commercial companies for years. But that doesn’t mean they’re entirely satisfied with those carriers in a number of key performance areas, according to a 2014 national survey of agents conducted by Channel Harvest Research.
Executive SummaryThough most independent insurance agents stay with their top companies for years, that doesn't mean they're entirely satisfied with those carriers in a number of key performance areas, according to a survey conducted by Channel Harvest Research. Agent education and marketing support were among the areas cited for improvement.
Agent education and marketing support are two areas where there is room for improvement, according to the study, “2014 Survey of Agent-Carrier Relationships: Agents Left to Their Own Devices.”
This is the seventh in a series examining more than 1,400 independent agents’ attitudes on property/casualty carriers and marketplace issues. The survey was sponsored by Wells Media’s Insurance Journal.
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