External Perspective
Balancing Authenticity and Compliance in Creator-Led Insurance Marketing
Most property and casualty insurers do not question whether creator-led marketing works. The issue is control. The format introduces something traditional advertising lacks: lived experience. A ...
Real Customer Connections: What Valentine’s Day Teaches Insurers
When we think about Valentine's Day, we often picture hearts, flowers and romantic gestures. But beneath the surface of this annual celebration lies a profound lesson that effective businesses and ...
Legal Finance and Insurance: From Confusion to Collaboration
We knew we were important to the insurance industry—but we didn't understand why. After this month's Insurance Insider US Executive Business Club roundtable, it's clear we are not alone in our ...
Insurance AI Pilots Without a Framework Are Risky Business
The insurance landscape is complex for many reasons. There are a multitude of products, riders and needs. Insurance is sold through four channels: company-tied agents (captive), multi-carrier brokers ...
AI for Policy and Claims: Should Insurers Build or Buy?
More insurers are dipping their toes into the AI pool. In fact, 57 percent of insurance organizations think AI will be the most important technology over the next three years. But a lot of that ...
How Carriers Can Win More Retail Broker Biz: Report
By segmenting retail brokers into tiers using premium volume, profitability and strategic alignment as factors to define top tiers, carriers can start to win more business, according to a new ...
Revisiting California’s Wildfires: A Personal Journey
PART TWO OF A TWO-PART SERIES I had been determined not to visit the scene of such grief and despair out of respect for others' privacy. But after writing about our four-day mandatory evacuation and ...
An Insurance Journalist’s Perspective on Southern California’s Wildfires
PART ONE OF A TWO-PART SERIES It was pitch black in the house and the power was off. The Santa Ana winds were howling. As planned, my wife, Jenny, gathered our two dogs and cat and scurried them into ...