Brand Management & Sales
Building Customer Loyalty: It’s About Emotions, Not Just Fast-Food Delivery Times
"People may forget what you said. People may forget what you did. But they will never forget how you made them feel." Harley Manning cited the words credited to renowned poet Maya Angelou in a ...
Farmers Rolls Out Broad Ridesharing Endorsement for California
Farmers Insurance will become the first large California insurer to start offering a ridesharing insurance product on Thursday. In an announcement made at the Los Angeles office of California ...
Insurer Website Rankings: Service Aspects for Existing Customers Lag, J.D. Power Says
Whether they are updating customer profiles, printing ID cards or simply viewing policy information, auto insurance customers are less satisfied with their online self-service experiences this year, ...
8 Trends Tied to How Millennials Differ from Prior Generations
As the largest generation in U.S. history, millennials have a lot of potential to change the investment landscape. A couple of weeks ago Goldman Sachs sent out a research note detailing which ...
Milliman’s Pixel Gives Insurers Custom View of Competition’s Impact
Consulting and actuarial firm Milliman announced the availability a competitive intelligence tool for insurance companies last week called Pixel. According to Milliman, Pixel is a web-based, ...
Allstate CEO Wilson Pledges Continued Esurance Ad Support
Esurance remains unprofitable for Allstate, four years after it snatched up the online auto and home insurance provider for $1 billion. At the same time, CEO Thomas Wilson remains optimistic about ...
Full Power of Data-Driven Analytics Still Largely Untapped by Insurers
The depth and breadth of predictive modeling applications are growing as insurance companies become more comfortable with this core function in modern property/casualty business. However, few ...
Preparing Your Organization for Digital Transformation
There is little consensus in the insurance industry on what exactly is included in "digital strategy." Most insurers typically mean agent portals, customer portals, corporate sites and online ...