advertising News
Progressive’s Flo Is Ready to Win Over ‘Rate Shock’ Drivers
Progressive Corp., the fourth-largest U.S. auto insurer, boosted spending on marketing this year to win customers after scaling back in the second half of 2016 when increased costs from car accidents ...
Allstate Readies Black History Month Ad Campaign; Nationwide Renews NFL Sponsorship
Allstate Insurance said it is gearing up for its annual Black History Month advertising campaign, an annual digital, social and radio effort known as "Worth Telling." This year, Allstate plans to ...
Allstate Launches New Hispanic Ad Campaign
Allstate Insurance Co. has launched a new Hispanic advertising campaign, "Estar en buenas manos nos da más," leveraging international reggaeton singer-songwriter Daddy Yankee. The campaign is the ...
Singer John Legend is American Family’s Latest Celebrity Spokesperson
John Legend has joined an elite property/casualty insurance industry club that includes the likes of Peyton Manning, Dennis Haysbert, LeBron James, Shaquille O'Neill and William Shatner. Legend, a ...
American Family Signs Derek Jeter, The General Grabs Shaq as Brand Spokesmen
NBA Hall-of-Famer Shaquille O'Neal and Derek Jeter, the retired New York Yankees shortstop and 14-time All-Star, future Hall of Famer are the latest legendary sports figures to become spokespersons ...
Hiscox USA Swung for the Fences With Two Unconventional Advertising Campaigns
"Leap Year," a scripted series that ran 20 episodes over two years on Hulu, focused on the struggles of a group of young adults as they launched their own business. "Courageous Leaders," an ...
Nationwide To Stick With Retired NFLer Peyton Manning for Continued Brand Boost
Chances are you've seen a 32-second commercial during the NFL season where Peyton Manning bites into an oversized sandwich in his kitchen. Before he does this, he sings "chicken parm, you taste so ...
Allstate’s Esurance ‘Unveils’ Election Day Insurance (Giggle)
Allstate's Esurance is using the convergence of a volatile and unpredictable election year and April Fools' Day to have a little fun. The fun comes in the form of Esurance's (pretend) new Election ...