advertising News
Mercury ‘Super Agents’ Take to National Airwaves
Be on the lookout for super agents on a high-tech mission to better inform and serve insurance customers. That's the theme in a series of techy and dynamic Mercury Insurance commercials now popping ...
Spending on Ads Still Beats Spending on Auto Insurance Agents: Nomura
Two analysts at Nomura Equity Research published statistics on advertising spend and premium growth Friday, reinforcing a conclusion they advanced late last year—that dollars spent on advertising ...
Progressive Boosts Ad Spending, But GEICO Still #1: SNL
Progressive Corp. boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest aggregate dollar increase among all U.S. property/casualty insurers, ...