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Farmers Insurance Group received almost $6 million in free media exposure for putting its name on a downtown Los Angeles stadium that will never be built. Anschutz Entertainment Group (AEG) this week ...
Be on the lookout for super agents on a high-tech mission to better inform and serve insurance customers. That's the theme in a series of techy and dynamic Mercury Insurance commercials now popping ...
Two analysts at Nomura Equity Research published statistics on advertising spend and premium growth Friday, reinforcing a conclusion they advanced late last year—that dollars spent on advertising ...
Progressive Corp. boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest aggregate dollar increase among all U.S. property/casualty insurers, ...
GEICO, with its Gecko and Maxwell the pig mascots, has been the leader in advertising spending among U.S. property/casualty insurers for at least five years through 2013, according to SNL. GEICO is ...
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