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You know those digital billboards along major highways? An insurance industry group is using ones along Albuquerque freeways as part of a public awareness campaign designed to reduce local automobile ...
Progressive Corp., the fourth-largest U.S. auto insurer, boosted spending on marketing this year to win customers after scaling back in the second half of 2016 when increased costs from car accidents ...
Allstate Insurance said it is gearing up for its annual Black History Month advertising campaign, an annual digital, social and radio effort known as "Worth Telling." This year, Allstate plans to ...
Allstate Insurance Co. has launched a new Hispanic advertising campaign, "Estar en buenas manos nos da más," leveraging international reggaeton singer-songwriter Daddy Yankee. The campaign is the ...
John Legend has joined an elite property/casualty insurance industry club that includes the likes of Peyton Manning, Dennis Haysbert, LeBron James, Shaquille O'Neill and William Shatner. Legend, a ...
NBA Hall-of-Famer Shaquille O'Neal and Derek Jeter, the retired New York Yankees shortstop and 14-time All-Star, future Hall of Famer are the latest legendary sports figures to become spokespersons ...
"Leap Year," a scripted series that ran 20 episodes over two years on Hulu, focused on the struggles of a group of young adults as they launched their own business. "Courageous Leaders," an ...
Chances are you've seen a 32-second commercial during the NFL season where Peyton Manning bites into an oversized sandwich in his kitchen. Before he does this, he sings "chicken parm, you taste so ...
Allstate's Esurance is using the convergence of a volatile and unpredictable election year and April Fools' Day to have a little fun. The fun comes in the form of Esurance's (pretend) new Election ...
The GEICO Gecko is the most recognizable and memorable insurance mascot, according to a new survey from Q&A Research, a full-service, qualitative and quantitative marketing research provider. The ...
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