Insurers’ Advertising Spending in Reverse, But for How Long?
You probably know them well: the GEICO Gecko, Flo from Progressive, the Liberty Mutual Emu, Allstate's Mayhem, Jake from State Farm. In a nearly $800 billion dollar ...
advertising News
CSAA Partners With Singer Rick Astley on New Campaign
CSAA Insurance Group, a AAA insurer, has partnered with 1980s pop icon Rick Astley to launch a new national brand campaign that features a new version of the music video for Astley's 1987 song "Never ...
Chubb Is Now the U.S. Open’s Official Insurance Sponsor
The U.S. Tennis Association announced that insurance carrier Chubb has become the official insurance sponsor of the U.S. Open under a multi-year agreement that begins immediately. Chubb's branding ...
AXIS Capital Holdings Debuts Updated Logo, Website, Marketing Approach
AXIS Capital Holdings is refreshing its image, literally. The Bermuda-based specialty insurer and reinsurer said it is giving its brand a newer face, in part, through a revamped logo and website. ...
At Long Last, an Insurance Company Proud of Its Human Agents—and Telling the World
A recent social media debate on insurance innovation was sparked by a State Farm TV ad in which the insurance giant celebrates the superiority of its thousands of human insurance agents compared to ...
State Farm Acquires Naming Rights in NFL, NBA Stadium Deals
One of the sports world's biggest advertisers, State Farm doubled down this week, buying the naming rights for the home venues of the Atlanta Hawks and Arizona Cardinals. State Farm Arena and State ...
Esurance Signs Actor Dennis Quaid as Its First On-Camera Spokesperson
For the first time, Allstate Corp.'s Esurance has an on-camera spokesperson. The "straight-shooting and highly likable actor" Dennis Quaid has the job, according to the insurer, which sells auto, ...
Allianz Renews Advertising Sponsorship in FIA Formula E Racing Championship
Allianz SE, a big player in motor insurance, extended its sponsorship as an Official Partner of the FIA Formula E Championship for another five seasons. ra With its worldwide presence, constantly ...
Aging Millennials More Emotionally Connected to Their Insurers Than Gen X, Boomer Counterparts
Millennials are aging, and that may be good news for property/casualty insurers. Here's why: Millennials appear to have a stronger affinity for insurance companies than their Gen X or baby boomer ...