Allianz SE, a big player in motor insurance, extended its sponsorship as an Official Partner of the FIA Formula E Championship for another five seasons.
With its worldwide presence, constantly growing fan base (20,000-40,000 fans per race), rising broadcasting hours, extended race schedule and new cities (e.g. Sao Paulo, Rome, Santiago), and increasing interest of car manufacturers and technology leaders, Formula E represents the perfect platform to revolutionize the future of motorsport and urban mobility including the electric mass vehicle market, autonomous driving and more. Allianz said in its announcement.
The long-term extension provides both Formula E and Allianz with a strong foundation to build on the existing partnership – allowing for further opportunities to create innovative ways to inspire and interact with fans of Formula E.