ATTOM, an InsurTech property data company, has made an acquisition. ATTOM snatched up GeoData Plus, which is centered around an application for in-depth property research, valuation and prospecting tools.
Neither side disclosed the purchase price.
GeoData Plus, launched in 2000 is the nation’s largest property database, offering access to detailed property reports, valuation and prospecting tools. Appraisers, real estate professionals, lenders and others use the company for in-depth property research to determine details such as property ownership, characteristics, mortgage data, sales comps and more.
ATTOM CEO Rob Barber explained that the acquisition was designed to boost what it can offer to customers.
“This acquisition further enhances our value proposition for our customers – and the entire marketplace – by enabling users to obtain in-depth reports and valuable information for a more accurate property analysis,” Barber said in prepared remarks. “We are excited to continue our rapid growth, and our mission of increasing real estate transparency.
California-based ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard and neighborhood data for more than 155 million U.S. residential and commercial properties, a base that the company said covers 99 percent of the nation’s population.
ATTOM is the parent company of RealtyTrac, which has a 20-year history of collecting public record real estate data. ATTOM launched as a new nationwide bulk data licensing business in 2016. ATTOM was acquired in 2019 by Lovell Minnick Partners, a private equity firm specializing in financial and related business service companies. About 120 people work for ATTOM, a spokesperson said.