Brand Management & Sales
Small-Business Insurers Looking to Direct Channel: Deloitte Survey
The small-business segment is a market in transition, with a number of insurers starting to follow the lead of their personal auto counterparts by seeking to sell direct to customers rather than ...
Customer-Centric Strategies Start With Governance: PwC Report
Becoming a more customer-centric insurer isn't simply a matter of finding the right technology, according to a recent PwC report, which asserts that inadequate governance explains why carriers ...
EC Finds Solvency II Equivalence for Bermuda
The Bermuda Monetary Authority (the Authority) and several international insurance organizations confirmed the European Commission's publication of a Delegated Act recognizing the equivalence of ...
How Virtual Agents Powered by Artificial Intelligence Can Transform Insurance
As with most industries within the financial services sector, insurance is facing the dual pressures of needing to keep costs down in a competitive environment while maintaining satisfaction ...
10 Straight Qtrs. of Commercial Rate Drops; Cyber Only Up Line: Marsh
Cyber insurance stood out in the third quarter as the only line for which insurers saw consistent and large rate increases, which averaged more than 15 percent in the United States, according to the ...
Marketing Matters—And Boosts Long-Term Shareholder Returns
Not only does marketing pay off in the short-term, but it has a positive effect on long-term shareholder returns, according to new research from Iowa State University's College of Business. Hui ...
Harnessing the Mobile Revolution to Meet High Customer Expectations
The mobile revolution has transformed the way we interact, the way we shop, and the way we do business. Access to the internet is fast-becoming a fundamental human right. Traditional sales channels ...
USAA Tops Consumer Loyalty Business List
USAA tops a new list in terms of consumer loyalty, and is the sole property/casualty insurer to score in the top 20. USAA, an auto insurer and financial services company for members of the U.S. ...