Brand Management & Sales
Hiring Spree for Agents May Fuel Misselling Risk for Chinese Insurers
Chinese insurers are on a hiring binge, recruiting an army of agents to sell their products to a burgeoning middle class, but the risk of misselling by inexperienced agents on commission could prove ...
Corporate Holiday Giving: Real Commitment or Window Dressing?
When chief executives of property/casualty insurance carriers wholeheartedly commit to corporate giving programs, the benefits can extend beyond helping worthy nonprofit organizations, a public ...
Small-Business Insurers Looking to Direct Channel: Deloitte Survey
The small-business segment is a market in transition, with a number of insurers starting to follow the lead of their personal auto counterparts by seeking to sell direct to customers rather than ...
Customer-Centric Strategies Start With Governance: PwC Report
Becoming a more customer-centric insurer isn't simply a matter of finding the right technology, according to a recent PwC report, which asserts that inadequate governance explains why carriers ...
EC Finds Solvency II Equivalence for Bermuda
The Bermuda Monetary Authority (the Authority) and several international insurance organizations confirmed the European Commission's publication of a Delegated Act recognizing the equivalence of ...
How Virtual Agents Powered by Artificial Intelligence Can Transform Insurance
As with most industries within the financial services sector, insurance is facing the dual pressures of needing to keep costs down in a competitive environment while maintaining satisfaction ...
10 Straight Qtrs. of Commercial Rate Drops; Cyber Only Up Line: Marsh
Cyber insurance stood out in the third quarter as the only line for which insurers saw consistent and large rate increases, which averaged more than 15 percent in the United States, according to the ...
Marketing Matters—And Boosts Long-Term Shareholder Returns
Not only does marketing pay off in the short-term, but it has a positive effect on long-term shareholder returns, according to new research from Iowa State University's College of Business. Hui ...