Brand Management & Sales
10 Straight Qtrs. of Commercial Rate Drops; Cyber Only Up Line: Marsh
Cyber insurance stood out in the third quarter as the only line for which insurers saw consistent and large rate increases, which averaged more than 15 percent in the United States, according to the ...
Marketing Matters—And Boosts Long-Term Shareholder Returns
Not only does marketing pay off in the short-term, but it has a positive effect on long-term shareholder returns, according to new research from Iowa State University's College of Business. Hui ...
Harnessing the Mobile Revolution to Meet High Customer Expectations
The mobile revolution has transformed the way we interact, the way we shop, and the way we do business. Access to the internet is fast-becoming a fundamental human right. Traditional sales channels ...
USAA Tops Consumer Loyalty Business List
USAA tops a new list in terms of consumer loyalty, and is the sole property/casualty insurer to score in the top 20. USAA, an auto insurer and financial services company for members of the U.S. ...
Novarica: U.S. Small Commercial Insurance Market Slowly Warming to Online Sales
Few carriers in the U.S. small commercial insurance market are relying on direct online sales right now. But the number is growing, and it could become quite large within the next five years, ...
Willis Forecast: Cyber Rates Soar But Price Drops Ahead for Other Casualty
Cyber insurance and professional liability were the only clear outliers in a picture of softening primary insurance prices that now includes casualty lines, a broker report revealed last week. In its ...
The Top 10 Ways to Spook Policyholders
FROM THE ARCHIVES: A VINTAGE CARRIER MANAGEMENT ARTICLE FROM 2015. What are you afraid of this Halloween? That your customers might disappear like ghosts? That your competitors might pick them off ...
Willis Re Aims to Fill Catastrophe Model Gaps
Willis Re, the reinsurance division of Willis Group Holdings plc, is aiming to enhance its clients' understanding of catastrophe risk with its own views of both modeled and unmodeled risks, the ...