brand management News
AXIS Capital Holdings Debuts Updated Logo, Website, Marketing Approach
AXIS Capital Holdings is refreshing its image, literally. The Bermuda-based specialty insurer and reinsurer said it is giving its brand a newer face, in part, through a revamped logo and website. ...
Build a Strong Employer Brand to Win Top Talent
A clear, distinct brand is vital when it comes to marketing and advertising to gain customer awareness and loyalty, but companies often fail to give the same attention to their employer brand. That ...
Aon Names Two Co-Presidents, Retires Remaining Sub-Brands
Aon plc named two of its veteran executives to become co-presidents, and the global broker/consulting firm also retired its remaining business unit brands in a bid to promote more product innovation ...
Chubb Among Chorus of Companies Cutting Promotional Ties With NRA
Some of the biggest names in corporate America are coming under mounting pressure to cut ties with the National Rifle Association as gun safety activists on Friday intensified calls for a boycott in ...
Customers Can Be Wary of Innovative Brands
Could having a reputation as an innovative brand actually have a downside? That's the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with a ...
Nationwide To Stick With Retired NFLer Peyton Manning for Continued Brand Boost
Chances are you've seen a 32-second commercial during the NFL season where Peyton Manning bites into an oversized sandwich in his kitchen. Before he does this, he sings "chicken parm, you taste so ...
New Allstate Ad Campaign Focuses on Innovation and Customer Relationships
Allstate unveiled a new advertising campaign designed to showcase the personal lines insurer as an innovator with deep customer relationships. Allstate said the "It's good to be IN good hands" ...