Metromile, a digital insurance platform and pay-per-mile auto insurer, hired a Capital One marketing veteran to help shepherd national growth.
Troy Dye, who was with the credit card giant for 20 years, will have the title of Senior Vice President, Growth once he begins in late May. Dye will oversee a team of growth, acquisition, brand and marketing professionals, and he’ll be responsible for bringing the company’s pay-per-mile auto insurance to more drivers.
Metromile CEO Dan Preston said in prepared remarks that Dye stood out at Capital One as a “disciplined, data-driven marketer who balances growth and profitability.” Dye will be key, he said, in helping to scale Metromile’s business with a goal of reaching more than 100 million drivers nationally.
Metromile has said it will begin expanding nationwide in the second half of 2021.
The company chose a veteran of the credit card industry rather than insurance for a specific reason, according to Metromile spokesperson Rick Chen.
“We see a lot of similarities between Metromile and Capital One. There is a shared discipline of focused growth and profitability. Like us, Capital One understands that not all growth is created equal, and disciplined growth is inherent in their marketing and scale,” Chen said. “As we searched for a new head of growth, we wanted someone who has dedicated their career to marketing disciplined, data-driven and technology-focused financial products. [Dye] stood out and checked all the boxes.”
Dye was most recently Managing Vice President and Head of Card Marketing, Engagement and Insights for Capital One’s domestic consumer credit card business. Previously, he held executive roles leading marketing for Capital One’s small business credit card and partnerships divisions and the brand strategy for the U.S. credit card business and the marketing team in Canada.
He was also a Practice Manager for the small business practice at Corporate Executive Board, helping Fortune 500 companies effectively market to small business owners.