Brand Management & Sales
P/C Insurer Advertising: ‘Mayhem’ Outspends ‘Good Neighbor’
Allstate's "Mayhem" trumped State Farm Mutual's the "Good Neighbor" in advertising dollars in 2012. According to an analysis by SNL Financial, Allstate's ad spend increased 14.8 percent year over ...
U.S. CEOs See More Hiring, Improved Sales in Next 6 Months: Survey
U.S. chief executives expect to hire more workers in the next six months and that sales will improve modestly, a tepid if slightly optimistic reading of the U.S. economy, a Business Roundtable survey ...
Be Wary Of Social Media Risks, Berkley Warns
During a discussion of the growing risks facing property/casualty insurers at conference recently, William R. Berkley suggested that one risk—social media—is changing the way carriers deal with ...
European Companies’ Optimism for China Fading: Survey
European companies' optimism for business prospects in China is declining amid slowing growth, rising labor costs, regulatory obstacles and intensified competition, a survey showed. Optimism for ...
AIG to Form Agency Distribution Channel with People’s Insurance Co. of China
American International Group Inc., People's Insurance Company of China (PICC) and PICC Life Insurance Co. Limited (PICC Life) said that they have entered into a joint venture agreement to form an ...Starr Gets Philippine General Insurance License
Starr International Insurance (Asia) Limited has received approval from the Philippine Insurance Commission to establish a branch office to provide general insurance. Starr's Philippine operation ...
GM’s Internet Connected Car: Brought to You By Allstate?
Dan Akerson is pushing General Motors Co. to build cars that the U.S. automaker's top executive hopes will attract a target demographic: his grandkids. "I have grandchildren that have only grown up ...