Brand Management & Sales
What Buffett’s Closing India Insurance Brokerage Says About India’s Potential
India has long been viewed as a value investor's dream: rapid growth, 1.2 billion people pining for a taste of globalization, and underdeveloped industries ripe for turnarounds. So it surprised few ...
Senate Bill Would Again Separate Banking from Insurance, Other Financial Services
A small bipartisan group of U.S. senators on Thursday introduced legislation that would break up Wall Street's megabanks by separating traditional banking activity from riskier financial services. ...
Powerful Predictions: How Much Is That New Insurance Customer Worth?
If you're like most carriers, your customer acquisition costs are increasing. Even before the policy is issued, you've likely spent a lot of time and money. According to a recent McKinsey report ...
How Carriers, Agents Can Adapt As Small Commercial Buyers Move Online
About 52 percent of America's small business insurance customers say they are ready to complete their commercial insurance purchasing online without the aid of an agent or broker. That's according to ...
Small Commercial Buyers Moving Online: Who Are They? What Do They Want?
According to a recent study by consultant Deloitte, more than half of small businesses (52 percent) are now ready and willing to buy their insurance direct from a carrier over the Internet without an ...
Census Report Shows Smartphones Bridging Digital Divide Among Ethnic Groups
While disparities in Internet use persist among racial and ethnic groups, smartphones appear to be helping to bridge the digital divide, according to a report issued by the U.S. Census Bureau earlier ...
Fallen Brand Leaders Hardly Ever Climb Back To The Top: Research Study
Business history is littered with the remains of fallen giants. Yuban coffee, Zenith, Kodak—all these brands were leaders in their time, and then something changed. At some point, they were knocked ...
Brokers Balk As Big Banks Push Cross-Selling Insurance, Loans to Wealthy
Scrambling to plug revenue holes created by crackdowns on credit card fees and falling brokerage commissions, big U.S. banks are pushing a strategy they've tried with limited success in the past - ...