Brand Management & Sales
Twitter Tool Digs into Tweets to Display Relevant Ads
Twitter Inc. on Wednesday unveiled a new tool that allows marketers to disseminate targeted messages based on the content of users' tweets, a technology that could help elevate Twitter's ...
How To Befriend Stage Fright Or Overcoming Fear of Public Speaking
Fear of public speaking tops death and spiders as the nation's number one phobia. But new research shows that learning to rethink the way we view our shaky hands, pounding heart, and sweaty palms can ...
Powerful Predictions: Finding the Best Prospects With Analytics
Large financial services firms like Morgan Stanley are focusing on predictive analytics to accelerate growth among wealth management clients. Retailers, including CVS and Macy's, rely on analytics to ...
Broker Exec Sees Price Shoppers Emerging In Bifurcated Casualty Market
The reasoning that carrier executives advance for increased prices of casualty insurance—starting with low interest rates and ending with the need for underwriting profit—is wearing thin on some ...
Esurance, Walmart Team Up for Auto Insurance Discount Program
Esurance is launching a pilot program offering auto insurance discounts to customers at select Walmart stores in Illinois. Through the pilot program, drivers may obtain a savings card from Esurance ...Direct Writers’ Race Past Agency Carriers On Personal Auto Rate Of Growth: Study
Personal auto insurance premiums grew 10 times faster for direct writing carriers than for independent agency carriers in 2011, according to a new study. The newly-released "2013 Property & ...
Will Wind/Hail Cosmetic Damage Exclusion Endorsements Become the Norm?
Cosmetic damage from wind and hail to homeowner and commercial properties may no longer be covered if insurers opt to use new endorsements—one for homeowners and another for commercial roofs—that ...