Brand Management & Sales
Insurers Could Learn From Amazon About Customer Satisfaction
Amazon.com scored its sixth annual victory in the 24/7 Wall Street Customer Service Hall of Fame last year, with 59 percent of customers reporting that they received excellent customer service from ...
Executives On The Move at Everest Re, AXIS, RLI and Assurant
A former AIG executive joined Everest Re Group's board of directors. Another AIG veteran took on an executive role at AXIS Insurance. RLI announced a promotion. Assurant hired on a new executive to ...
Nexus and XL Catlin Ink 3-Year Deal to Write Financial Lines in Asia
Nexus Underwriting, the independent specialty managing general agent (MGA), has signed a three year underwriting capacity deal with XL Catlin in Asia through XL Insurance Co. SE. Through its new ...
How to Sell Cyber Insurance Online; CyberPolicy.com Set to Launch in July
CoverHound CEO Keith Moore has a vision of simplifying cyber insurance sales that involves underwriting the security vendors used by insureds—a model that could ultimately allow small business ...
American Companies Need to Think Beyond Millennial Stereotypes
Companies across America are creating management and marketing campaigns targeted to one demographic: Millennials. Generally considered "entitled, indulgent [and] needy," millennials are also the ...
Practical Tips for Disrupting Insurance Distribution
Creating anything less than an online agency directly offering bindable insurance rates from a limited selection of carriers won't cut it for technology companies trying to disrupt insurance ...
Hiscox USA Swung for the Fences With Two Unconventional Advertising Campaigns
"Leap Year," a scripted series that ran 20 episodes over two years on Hulu, focused on the struggles of a group of young adults as they launched their own business. "Courageous Leaders," an ...
Building the Brand: The Changing Role of the CMO
The way business gets done is changing rapidly, and nowhere is this more evident than in the marketing department. The Internet has enabled the customer to interact with brands more directly and ...