Brand Management & Sales
U.S. Carriers Must Adapt to Creeping Demographic Changes: Conning
Future customers for U.S. personal lines insurers are shaping up to be starkly different, demographically speaking, than they have been previously, Conning asserts in a new report. With this in mind, ...
Analyzing J.D. Power Ratings: How National, Regional Auto Insurers Stack Up
An auto insurance carrier has to work a lot harder to please customers in New England and California than in other parts of the United States, according to a recently published survey. The J.D. Power ...
Try to Walk in Millennials’ Shoes (Before You Market to Them)
Marketing to millennials is all the rage. Still, for many, crafting an effective message for millennials remains a mystery. We may know a few things about how old they are and what they like, but do ...
Insurers Could Learn From Amazon About Customer Satisfaction
Amazon.com scored its sixth annual victory in the 24/7 Wall Street Customer Service Hall of Fame last year, with 59 percent of customers reporting that they received excellent customer service from ...
Executives On The Move at Everest Re, AXIS, RLI and Assurant
A former AIG executive joined Everest Re Group's board of directors. Another AIG veteran took on an executive role at AXIS Insurance. RLI announced a promotion. Assurant hired on a new executive to ...
Nexus and XL Catlin Ink 3-Year Deal to Write Financial Lines in Asia
Nexus Underwriting, the independent specialty managing general agent (MGA), has signed a three year underwriting capacity deal with XL Catlin in Asia through XL Insurance Co. SE. Through its new ...
How to Sell Cyber Insurance Online; CyberPolicy.com Set to Launch in July
CoverHound CEO Keith Moore has a vision of simplifying cyber insurance sales that involves underwriting the security vendors used by insureds—a model that could ultimately allow small business ...
American Companies Need to Think Beyond Millennial Stereotypes
Companies across America are creating management and marketing campaigns targeted to one demographic: Millennials. Generally considered "entitled, indulgent [and] needy," millennials are also the ...