Brand Management & Sales
Adapting to Shifts in Consumer Preferences
Amazon, Spotify, Netflix and even Uber. We've all heard the names and understand instinctively how the influence of companies like these has changed the expectations and attitudes of consumers across ...
UBI Increases Auto Insurance Customer Satisfaction: J.D. Power Study
Increased data and improved accuracy in risk-based pricing are some of the benefits that auto insurers seek when they adopt usage-based insurance programs, but an added benefit is increased retention ...
Marsh: 2015 Federal Terrorism Reinsurance Renewal Kept Market Stable
Passage of the updated U.S. federal terrorism reinsurance program in 2015 has helped maintain certainty and stability for the U.S. market even as the nature of terrorist acts has changed. Marsh noted ...
U.S. Carriers Must Adapt to Creeping Demographic Changes: Conning
Future customers for U.S. personal lines insurers are shaping up to be starkly different, demographically speaking, than they have been previously, Conning asserts in a new report. With this in mind, ...
Analyzing J.D. Power Ratings: How National, Regional Auto Insurers Stack Up
An auto insurance carrier has to work a lot harder to please customers in New England and California than in other parts of the United States, according to a recently published survey. The J.D. Power ...
Try to Walk in Millennials’ Shoes (Before You Market to Them)
Marketing to millennials is all the rage. Still, for many, crafting an effective message for millennials remains a mystery. We may know a few things about how old they are and what they like, but do ...
Insurers Could Learn From Amazon About Customer Satisfaction
Amazon.com scored its sixth annual victory in the 24/7 Wall Street Customer Service Hall of Fame last year, with 59 percent of customers reporting that they received excellent customer service from ...
Executives On The Move at Everest Re, AXIS, RLI and Assurant
A former AIG executive joined Everest Re Group's board of directors. Another AIG veteran took on an executive role at AXIS Insurance. RLI announced a promotion. Assurant hired on a new executive to ...