Brand Management & Sales
Agents to Carriers: We’re Your Customers
Given a choice between two options, agents would prefer that carriers focus their money and time on strengthening the personal bonds between them. Agents are even more emphatic about that when asked ...
Looking Ahead: What Do Agents Want From Carriers?
Knowing that agents are more satisfied with benefits they derive from carrier relationships than they are with carrier technology, you might think that agents would want carriers to step up efforts ...
Carrier Investments in Agency Tech Largely Not Paying Off: Agents Survey
Property/casualty insurance carriers investing in technology to help agents haven't yet made great strides in the minds of their agency partners, a late-2015 survey for Carrier Management reveals. ...
CoverHound Small Biz Commercial Site Goes Live
CoverHound, an InsurTech company that allows customers to compare and purchase personal auto insurance online, is adding a full suite of business insurance offerings—including workers compensation ...
Customers Can Be Wary of Innovative Brands
Could having a reputation as an innovative brand actually have a downside? That's the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with a ...
Millennials Prefer Online Shopping, Hate ‘Being Sold to’: Novarica Report
Carriers looking to attract millennial consumers need to make it easy to research and shop online, according to a new report, which found that 75 percent of respondents prefer shopping online rather ...
Singer John Legend is American Family’s Latest Celebrity Spokesperson
John Legend has joined an elite property/casualty insurance industry club that includes the likes of Peyton Manning, Dennis Haysbert, LeBron James, Shaquille O'Neill and William Shatner. Legend, a ...
User Survey Results: How Do Rating Agency Letter Grades Compare?
Users of insurance financial strength ratings issued by A.M. Best and Fitch Ratings aren't entirely clear on how the letter grades of the two credit rating agencies compare, a Wells Media survey ...