Brand Management & Sales
American Companies Need to Think Beyond Millennial Stereotypes
Companies across America are creating management and marketing campaigns targeted to one demographic: Millennials. Generally considered "entitled, indulgent [and] needy," millennials are also the ...
Practical Tips for Disrupting Insurance Distribution
Creating anything less than an online agency directly offering bindable insurance rates from a limited selection of carriers won't cut it for technology companies trying to disrupt insurance ...
Hiscox USA Swung for the Fences With Two Unconventional Advertising Campaigns
"Leap Year," a scripted series that ran 20 episodes over two years on Hulu, focused on the struggles of a group of young adults as they launched their own business. "Courageous Leaders," an ...
Building the Brand: The Changing Role of the CMO
The way business gets done is changing rapidly, and nowhere is this more evident than in the marketing department. The Internet has enabled the customer to interact with brands more directly and ...
Nationwide To Stick With Retired NFLer Peyton Manning for Continued Brand Boost
Chances are you've seen a 32-second commercial during the NFL season where Peyton Manning bites into an oversized sandwich in his kitchen. Before he does this, he sings "chicken parm, you taste so ...
New Allstate Ad Campaign Focuses on Innovation and Customer Relationships
Allstate unveiled a new advertising campaign designed to showcase the personal lines insurer as an innovator with deep customer relationships. Allstate said the "It's good to be IN good hands" ...
M&As Should Drive Focus on Brand & Culture
Mergers and acquisitions in the insurance industry are up, both in number and size of deals. A.M. Best, Conning, Reagan Consulting, the Independent Insurance Agents & Brokers of America, Mercer ...
Customer Survey Fatigue: Overload May Diminish Their Usefulness
Fourteen years ago, an executive at Bain & Co had a suggestion -- create a short consumer survey to test brand loyalty. The idea took off, so much so that the executive, Fred Reichheld, has ...