Brand Management & Sales
How Will Insurers Navigate This Recession?
In less than a year, COVID-19 changed the business landscape worldwide. Entire workforces relocated from their offices to their homes. Businesses changed channels and basic ...
How Insurers Can Build Trust Through Customer Advocacy
For the average insurance consumer, the arithmetic is hard to ignore: The less insurers pay in claims, the more money they make. Thus is planted the seed of a doubt that so many policyholders seem to ...
How to Acquire and Retain the Right Insurance Customers in a Post COVID-19 World
The impact of the COVID-19 outbreak has been devastating for the global economy, and with many countries in extended lockdown, there has been a seismic shift in customer behavior and business ...
Personal Auto Insurance Shopping on the Rise Despite Pandemic: TransUnion
Despite a temporary downturn in the early weeks of the COVID-19 pandemic, personal auto insurance shopping rates actually rose in the first half of the year, according to TransUnion's 2020 Insurance ...
Chubb Is Now the U.S. Open’s Official Insurance Sponsor
The U.S. Tennis Association announced that insurance carrier Chubb has become the official insurance sponsor of the U.S. Open under a multi-year agreement that begins immediately. Chubb's branding ...
Taking Bigger, Broader Steps Toward Diversity
Beyond diversifying their advertising, some say that companies can do far more than they previously have to fight discrimination and support social justice. Carriers including State Farm, Chubb, AIG ...
The New ‘Jake From State Farm’
FROM THE ARCHIVES: A VINTAGE CARRIER MANAGEMENT ARTICLE FROM 2020 The new campaign starts with the original advertisement, where a middle-aged, mildly overweight ...
American Family Launches CONNECT, Formerly Ameriprise Auto & Home
American Family Insurance has renamed the Ameriprise Auto & Home business it paid $1 billion for a little over a year ago. The new name is "CONNECT: Powered by American Family Insurance." State ...