Brand Management & Sales
How to Get Niche Small Biz Insurance Products on Agents’ Radar
When you hear the words "niche business," do ghost kitchens, mobile beer trucks and CBD wellness shops come to mind? These are just a few of the new ideas that have gone from concept to growing new ...
Why It Pays to Offer Ads for Other Carriers’ Policies
Predictive analytics is a growing trend in insurance advertising, but many in our industry are still learning what it is and how to use it most effectively. One of the big advantages of the ongoing ...
Seeing Is Believing: The Use of Augmented Reality in Society and Insurance
While augmented reality (AR) has been around for a few decades, the technology to power its widespread use is still fairly recent. What once required a huge mechanical system that had to be mounted ...
How to Increase Flood Insurance Take-Up Using Behavioral Economics Insights
Proper application of behavioral economics can improve take-up of flood insurance and narrow the protection gap. Sounds farfetched? Let's dig deeper. Behavioral economics is the study of psychology, ...
Progressive’s Legendary Marketing Guru Plans to Retire
The Progressive Insurance executive credited with a number of iconic marketing campaigns at the carrier is retiring. Jeff Charney will sign off as chief marketing officer for Progressive in January ...
Making Insurance Personal: Tailoring Insurance Products to Meet Consumers’ Needs
According to a recent Accenture study assessing consumer views about the financial services industry, personalization is a critical success differentiator for insurers. This trend toward ...
4 Ways P/C Insurers Can Help Agents Keep Consumer Trust in the Digital Age
The pandemic has brought about a lot of change in every industry, but perhaps the most noteworthy trend for property/casualty insurance companies to consider is the renewed emphasis on trust. A 2020 ...
Not-So-Strange Bedfellows: Agents and Digital Insurers
Amazon distributes e-books on iPads. Samsung supplies smartphone screens to Apple. "Coopetition" is nothing new in the business world. In fact, new partnerships are constantly forming that ultimately ...