Brand Management & Sales
Amazon and Agents: How Did Leaders Read The Tea Leaves?
Back in 2017, Next Insurance CEO Guy Goldstein wasn't envisioning that his InsurTech would launch a portal of insurance agents just two years later. When Carrier Management asked Goldstein, eight ...
More than 80% of Policyholders Want to Text Their Insurers
More than 80 percent of policyholders would prefer to communicate with their insurance company or agent via text, according to a new survey from communication platform Hi Marley. And the vast ...
Aon CEO Makes Case For Willis Deal Boosting Industry’s Innovation
The enhanced ability to innovate is a principal motivator for Aon's proposed acquisition of Aon and Willis Towers Watson. It's a message that Aon CEO Greg Case has been emphasizing since the $30 ...
How to Get Niche Small Biz Insurance Products on Agents’ Radar
When you hear the words "niche business," do ghost kitchens, mobile beer trucks and CBD wellness shops come to mind? These are just a few of the new ideas that have gone from concept to growing new ...
Why It Pays to Offer Ads for Other Carriers’ Policies
Predictive analytics is a growing trend in insurance advertising, but many in our industry are still learning what it is and how to use it most effectively. One of the big advantages of the ongoing ...
Seeing Is Believing: The Use of Augmented Reality in Society and Insurance
While augmented reality (AR) has been around for a few decades, the technology to power its widespread use is still fairly recent. What once required a huge mechanical system that had to be mounted ...
How to Increase Flood Insurance Take-Up Using Behavioral Economics Insights
Proper application of behavioral economics can improve take-up of flood insurance and narrow the protection gap. Sounds farfetched? Let's dig deeper. Behavioral economics is the study of psychology, ...
Progressive’s Legendary Marketing Guru Plans to Retire
The Progressive Insurance executive credited with a number of iconic marketing campaigns at the carrier is retiring. Jeff Charney will sign off as chief marketing officer for Progressive in January ...