Executive Presence Reading List

Articles, books and research reports about Sponsorship and Executive Presence are available on the websites of the Center for Talent Innovation and Harvard Business Review. Among them are: Forget a ...

Questions P/C Carrier Boards Should Consider

There are some risks against which even the most vigilant board is powerless. On the other hand, there are significant known unknowns that property/casualty boards should anticipate in 2015. Many of ...

Mission vs. Vision: What’s the Difference?

The first principle of getting culture right is to put a brand strategy in place—a vision which can then guide the selection of core values. But what does a thoughtful brand strategy framework look ...

Branding From the Inside Out

When Howard Schultz embarked on a brand refresh for Starbucks a few years ago, he didn't make a high-profile change to the logo—he closed all outlets for a few hours so he could coach managers on ...