While most of the growth in specialty lines is in commercial lines, recent years have seen the emergence of specialty products in personal lines, long a bastion of standardized, admitted insurance products.

A few years ago, insurance research and asset management firm Conning spoke of the “undifferentiated personal lines market dissolving” as insurers pursued niches among young adults, seniors, Hispanics and high-net-worth (HNW) households.

Member Only Content

To continue reading, purchase this article or become a member.

*Already have an account? Click here to login