Specialty Lines Gets Personal

September 17, 2019 by Joseph S. Harrington

While most of the growth in specialty lines is in commercial lines, recent years have seen the emergence of specialty products in personal lines, long a bastion of standardized, admitted insurance products.

A few years ago, insurance research and asset management firm Conning spoke of the “undifferentiated personal lines market dissolving” as insurers pursued niches among young adults, seniors, Hispanics and high-net-worth (HNW) households.