Brand Management & Sales
Small Commercial Buyers Moving Online: Who Are They? What Do They Want?
According to a recent study by consultant Deloitte, more than half of small businesses (52 percent) are now ready and willing to buy their insurance direct from a carrier over the Internet without an ...
Census Report Shows Smartphones Bridging Digital Divide Among Ethnic Groups
While disparities in Internet use persist among racial and ethnic groups, smartphones appear to be helping to bridge the digital divide, according to a report issued by the U.S. Census Bureau earlier ...
Fallen Brand Leaders Hardly Ever Climb Back To The Top: Research Study
Business history is littered with the remains of fallen giants. Yuban coffee, Zenith, Kodak—all these brands were leaders in their time, and then something changed. At some point, they were knocked ...
Brokers Balk As Big Banks Push Cross-Selling Insurance, Loans to Wealthy
Scrambling to plug revenue holes created by crackdowns on credit card fees and falling brokerage commissions, big U.S. banks are pushing a strategy they've tried with limited success in the past - ...
P/C Insurer Advertising: ‘Mayhem’ Outspends ‘Good Neighbor’
Allstate's "Mayhem" trumped State Farm Mutual's the "Good Neighbor" in advertising dollars in 2012. According to an analysis by SNL Financial, Allstate's ad spend increased 14.8 percent year over ...
U.S. CEOs See More Hiring, Improved Sales in Next 6 Months: Survey
U.S. chief executives expect to hire more workers in the next six months and that sales will improve modestly, a tepid if slightly optimistic reading of the U.S. economy, a Business Roundtable survey ...
Be Wary Of Social Media Risks, Berkley Warns
During a discussion of the growing risks facing property/casualty insurers at conference recently, William R. Berkley suggested that one risk—social media—is changing the way carriers deal with ...
European Companies’ Optimism for China Fading: Survey
European companies' optimism for business prospects in China is declining amid slowing growth, rising labor costs, regulatory obstacles and intensified competition, a survey showed. Optimism for ...