Brand Management & Sales
Your Insurance Brand: Status Quo, or Innovator?
How do leaders of the thousands of insurance carriers, agencies and brokerages view the strength and future of their brands? Do they have a clear strategic direction, and is it communicated well to ...
Hiscox USA’s CEO Ben Walter Reveals Lessons on Branding
Just over two years ago I had the good fortune to take over as CEO of specialist insurer Hiscox's U.S. business unit. Leading this business is a humbling challenge. Hiscox has a sterling reputation ...
Farmers’ New Consumer Web Portal Has Auto Buyers In Mind
Farmers Insurance is launching a new consumer web portal designed, in part, to expand how it sells auto and other kinds of insurance. The initiative reflects a push to attract and retain younger ...
How Technology Is Quietly Revolutionizing Insurance Distribution: Swiss Re Report
Technology is changing the way insurers and consumers interact and giving insurers access to considerable data so they can better understand their customers, says Swiss Re in its latest sigma study. ...
The Hartford Employees ‘Mob’ Small Business to Boost Sales, Show Support
Hundreds of employees of The Hartford showed up at local businesses in 14 cities with money to spend, forming "Hart Mobs" in support of small business. By patronizing local businesses in cities ...
Has Online Shopping for Auto Insurance Peaked?
Shopping over the internet for auto insurance is down for the second year in a row, says a survey by a company that tracks the behavior of consumers with credit history. The latest TransUnion Auto ...
XL Group Hopes Online Video Reduces Workplace Injuries
XL Group said it is unveiling a new tool for its North American construction clients designed to help improve safety in the workplace. Dubbed Risk Resource, the online video series gives a variety of ...
Integro Forms Executive Committee Following CEO Garvey’s Exit
New York-based brokerage Integro Ltd. has appointed John Clements as chairman of the board of directors and Rocco J. Nittoli as vice chairman of the board. Integro is also forming a five-member ...