Brand Management & Sales

AAMGA, NAPSLO Exploring Merger

The American Association of Managing General Agents (AAMGA) and the National Association of Professional Surplus Lines Offices (NAPSLO) are considering combining both organizations into one ...

Allstate Launches New Hispanic Ad Campaign

Allstate Insurance Co. has launched a new Hispanic advertising campaign, "Estar en buenas manos nos da más," leveraging international reggaeton singer-songwriter Daddy Yankee. The campaign is the ...

Agents to Carriers: We’re Your Customers

Given a choice between two options, agents would prefer that carriers focus their money and time on strengthening the personal bonds between them. Agents are even more emphatic about that when asked ...

Looking Ahead: What Do Agents Want From Carriers?

Knowing that agents are more satisfied with benefits they derive from carrier relationships than they are with carrier technology, you might think that agents would want carriers to step up efforts ...

CoverHound Small Biz Commercial Site Goes Live

CoverHound, an InsurTech company that allows customers to compare and purchase personal auto insurance online, is adding a full suite of business insurance offerings—including workers compensation ...

Customers Can Be Wary of Innovative Brands

Could having a reputation as an innovative brand actually have a downside? That's the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with a ...