Brand Management & Sales
Top 5 Imperatives for Insurers in 2019
Strict regulations, fierce competition, new technologies and ever-increasing customer expectations are transforming the very nature of the insurance business. An industry that focuses on managing ...
How to Make It Personal: Online Sales in Insurance
Insurers are realizing the increasing need for a more impactful and tailored approach to their online sales process. A brochure-website doesn't cut it anymore, as customers are expecting to encounter ...
You Are Going to Die
Although I am not a particularly religious person, I attended church services on Palm Sunday this year. After checking that my presence did not cause the church walls to tumble down, I returned ...
AXIS Capital Holdings Debuts Updated Logo, Website, Marketing Approach
AXIS Capital Holdings is refreshing its image, literally. The Bermuda-based specialty insurer and reinsurer said it is giving its brand a newer face, in part, through a revamped logo and website. ...
Veruna Raises $6M With Carrier Backing; Startup Has Cloud-Based Agency Management Platform
InsurTech Veruna said it has raised $6 million in Series A financing, with plans to use the money to propel expanded use of its Salesforce-based agency management platform. The Boston-based startup ...
Reputations Lost: Lessons for Insurers From Other Industries
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Those words are attributed to Warren Buffett, and if Buffett said them, ...
Alliant Hires Exec to Build Northeast Business
Alliant hired an executive from JLT Specialty USA to help expand the company's reach in the northeastern United States. Justin Riccio will be senior vice president, based in Albany, N.Y. Previously, ...
Why Insurers Need to Offer Customers Self-Service Options
Today's smartphones are more powerful than the computer that once dealt a world-champion chess player his first loss. But when it comes to using the power of mobile to enhance the customer ...