customer relationship management News
Build Relationships With Enthusiasm
Once upon a time, I managed the Christian Broadcasting Network (CBN) cable network account for a Madison Avenue advertising agency. When I would visit my client in Norfolk, Va., I would be greeted ...
How to Win Insureds—With Coffee, Brownies and Attention to Their Preferences
I recently moved from comfortable surroundings in a New Jersey suburb to the hurly burly of New York City. While walking west on 55th Street this morning, I passed a storefront with the words ...
What Data Carriers Should Collect from Agents and Why
When it comes to sales and marketing, carriers that distribute through independent agencies are not in control. Many carriers have put significant focus on data and analytics within their own ...
Forget Big Data—Try Focusing on Small Data
In their rush to jump on the big data bandwagon, many organizations have lost sight of a much simpler yet effective source of customer insight: "small data." Big data is about synthesizing, mining ...
Retention With Profit: Best Practices for Auto Underwriting
"Every generation needs a new revolution," noted Thomas Jefferson, and in present times it seems that several revolutions are joining forces in the insurance world. The recent innovations of ...
Insurers Fall Short in the Customer Relations Department: Ernst & Young
Insurers have considerable work to do in developing stronger, mutually beneficial relationships with their customers, according to a new survey. Consumers trust the insurance industry less than they ...
EBI Platform Combines Telematics With CRM and Marketing Tools
A new telematic platform is being marketed to insurance companies worldwide as "the first permanent communication channel between car insurance companies and their customers." The Event-Based ...
Bain: Few P/C Outfits Excel at Both Attracting and Keeping New Clients
When it comes to building new business, the property/casualty insurance industry has split in two. Some companies in the marketplace are great at acquiring customers; others are brilliant at ...