customer expectations News
Customers in 2030: Five Trends Insurers Can’t Ignore
As insurance companies compete to keep up with digital disrupters in today's marketplace, it's increasingly important to look at the future. Customers' lives are evolving, and as a consequence, their ...
How to Make It Personal: Online Sales in Insurance
Insurers are realizing the increasing need for a more impactful and tailored approach to their online sales process. A brochure-website doesn't cut it anymore, as customers are expecting to encounter ...
Customers Can Be Wary of Innovative Brands
Could having a reputation as an innovative brand actually have a downside? That's the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with a ...