customer expectations Archives - Carrier Management

How to Make It Personal: Online Sales in Insurance

Insurers are realizing the increasing need for a more impactful and tailored approach to their online sales process. A brochure-website doesn't cut it anymore, as customers are expecting to encounter ...

Customers Can Be Wary of Innovative Brands

Could having a reputation as an innovative brand actually have a downside? That's the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with a ...

Insurance Customers, and How to Keep Them by Using Connected Technology

It seems that no matter the industry, customer expectations for personalized service are high, and getting higher. Insurance customers now commonly make comparisons based on experiences in other ...