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As insurance companies compete to keep up with digital disrupters in today's marketplace, it's increasingly important to look at the future. Customers' lives are evolving, and as a consequence, their ...
Insurers are realizing the increasing need for a more impactful and tailored approach to their online sales process. A brochure-website doesn't cut it anymore, as customers are expecting to encounter ...
Could having a reputation as an innovative brand actually have a downside? That's the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with a ...
It seems that no matter the industry, customer expectations for personalized service are high, and getting higher. Insurance customers now commonly make comparisons based on experiences in other ...
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