A new survey has found that insurers with quick claims resolution and streamlined processes are best positioned to meet expectations and build brand loyalty.

Insurity’s 2025 Severe Weather P&C Consumer Pulse survey, conducted in August 2025, highlights that speed and responsiveness are what policyholders value most when filing weather-related insurance claims.

More than half of respondents, 51 percent, said that fast response times and quick payouts are the most important factors when dealing with a severe weather claim.

Clear communication followed at a distant second, with 22 percent of respondents citing it as their top priority, the cloud-based software provider found.

Fewer policyholders indicated access to live support or digital self-service tools was most important, underscoring the dominance of speed in consumer expectations.

The results represent a notable shift from 2024, when survey respondents also highlighted the importance of efficiency but placed a greater emphasis on communication from insurers.

This year, the demand for speed has sharpened, reflecting how policyholders increasingly expect insurers to process and resolve claims with minimal delays in the wake of destructive weather events.

The survey also found that technology continues to play a critical role in consumer preferences.

Half of the respondents reported they are more likely to purchase a policy from an insurer actively investing in new technology to improve the claims process after severe weather. This builds on last year’s results, when 52 percent of consumers agreed, proving that technology adoption remains a decisive factor in how customers choose carriers.

“Policyholders are demanding decisive action from their insurers during disasters,” said Sylvester Mathis, chief revenue and insurance officer at Insurity. “Speed now defines the claims experience. Insurers that combine quick service, efficiency, and smart technology will outperform competitors and retain customers.”

More than 1,000 adult participants were randomly selected across the United States to ensure a representative sample. Respondents were asked a series of nine questions to gauge their opinions on severe weather and its impact on their P&C insurance coverage.