customer communication News
How Esurance Modernized Its Digital Customer Engagement Program
In days past, insurance customers had no other option but to call or visit an insurance agent to enroll, manage their account or make a claim. That was the nature of the age-old industry. But now, ...
Thoughts on Cleaning Up the Claims Department
It would be an understatement to say that the insurance industry has a few problems involving consumer loyalty, and claims issues certainly don't help. A recent Accenture Report found that 14 percent ...
How to Know What Insurance Customers Want
What do today's customers want from insurance providers? They want understanding, interaction, even a relationship. But they vary in when and how they wish to learn, interact and build that ...