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With an average tenure of only 42 months, chief marketing officers need to make their mark quickly. A new blog post from PwC's strategy+business discusses the traits that can help CMOs find success ...
The way business gets done is changing rapidly, and nowhere is this more evident than in the marketing department. The Internet has enabled the customer to interact with brands more directly and ...
A Facebook friendship and a car accident are two of the three factors that prompted the former chief marketing officer of Best Buy to take on the same role at Farmers Insurance in late 2011. The last ...
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