chief marketing officer News
Building the Brand: The Changing Role of the CMO
The way business gets done is changing rapidly, and nowhere is this more evident than in the marketing department. The Internet has enabled the customer to interact with brands more directly and ...
Farmers Transformation Focuses on ‘Smart’ Service to ‘Smart’ Customers
A Facebook friendship and a car accident are two of the three factors that prompted the former chief marketing officer of Best Buy to take on the same role at Farmers Insurance in late 2011. The last ...
AssureStart Lands New Chief Marketing Officer
Online insurance provider AssureStart has appointed Chad Zenner as its new chief marketing officer, tasked with driving the company's digital marketing and branding activities as well as enhancing ...
Alan Gellman Joins Esurance As Chief Marketing Officer
Esurance, the direct-to-consumer insurer, on Tuesday announced that Alan Gellman has joined the company as chief marketing officer. Gellman will oversee all of Esurance's marketing and advertising ...